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Last updated: May 22, 2024
This policy applies to information we collect from:
Brands and websites that owned under PANOS Brands:
- Via e-mail, text, QR codes and other electronic/physical communications with you.
- Order information when you purchase products from above websites
This Privacy Policy describes how PANOS Brands LLC and its subsidiary brands (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://waldenfarms.com/ (the "Website") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Our website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the website. If you are under the age of 16, do not use or provide any information on our Website. We expect the use of our Services will be accessed and chaperoned by a parent. We do not knowingly collect any information from anyone under 16 years of age. If we learn we have collected or received personal information from a child under the age of 16 without proper consent, we will delete that information. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
We collect personal information from you in a variety of ways including, for example, when you visit our site, place an order, fill out forms, become a subscriber, or request to receive updates. This information may include personal information that can be used to identify you. Personal information does not include publicly available information from government records or deidentified or aggregated consumer information.
In particular, we have collected the following categories of personal information within the past twelve months:
We collect Identifiers, such as, for example,
- Basic contact details including your name, address, phone number, email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Account information including your username, password, security questions.
- Shopping information including the items you view, put in your cart or add to your wishlist.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services. We use this information for the following business purposes: (a) auditing/assessing your interaction with us and assessing your concurrent transaction, including counting ad impressions and verifying quality of ad impressions; (b) performing business services, such as, for example, customer service, order fulfillment, payment processing, financing and advertising, marketing, and/or analytic services; (c) undertaking internal research for technological development and demonstration; or other operational or business purposes. We retain this information until you request deletion of your personal information (and there is no legal or business requirement for us to continue to maintain your information), for as long as necessary to carry out the purposes set forth in this Policy or any other notice provided at the time of data collection, or as required or permitted under applicable law. For the uses described above, this information is not disclosed to any third party.
We collect Personal Information (e.g., categories of personal information listed in the Customer Records Statute Section 1798.80(e)), such as, for example, your name, postal address, telephone number, and credit or debit card number if you place an order with us. (Note: some information in this category may overlap with other categories). We collect this information directly from you. We use this information for the following business purposes: (a) performing business services, such as, for example, customer service, order fulfillment, payment processing, financing and advertising, marketing, and/or analytic services; or (b) other operational or business purposes, such as to fill open employment positions. We retain this information until you request deletion of your personal information (and there is no legal or business requirement for us to continue to maintain your information), for as long as necessary to carry out the purposes set forth in this Policy or any other notice provided at the time of collection, or as required or permitted under applicable law. This information is not disclosed to any third party.
We collect Commercial Information, such as, for example, records of products purchased or considered purchasing. We collect this information directly from you and from your device. We use this information for performing services on behalf of the business such as, for example, customer service, order fulfillment, subscription management, payment processing, financing and advertising, marketing, or analytic services. We retain this information until you request deletion of your personal information (and there is no legal or business requirement for us to continue to maintain your information), for as long as necessary to carry out the purposes set forth in this Policy or any other notice provided at the time of collection, or as required or permitted under applicable law. This information is not disclosed to any third party.
We collect Internet or other similar activity, such as for example, your browsing history, search history, and information regarding your interaction with our Website, advertisements and social media. We collect this information using our own and third-party technologies (e.g., cookies) as well as information provided from social media through your specific interactions (for example if you participate in certain of our campaigns, programs, or surveys or feedback mechanisms) and from your social media profile (including your age, gender, your city and country). We use this information and tools to provide a more personalized shopping experience for you, to allow us to provide you with relevant information when you return or use our Website or social media, to understand what information was accessed, to understand your location, and for our marketing and analytical purposes, including to determine what ads or ad campaigns are effective and how we can improve our products and product offerings. We permit third parties to collect information on our websites using such technologies for retargeting ads and marketing in such third party platforms (such as, for example, Google, Facebook, Amazon, Meta, Trade Desk and Tiktok). You can opt out of receiving interest-based advertising by: (i) clicking on the Ad Choices icon (please see youradchoices.com); (ii) for advertisers that are a part of the National Advertising Initiative (please see National Advertising Initiative); (iii) for advertisers that follow the Digital Alliance's Self-Regulatory Principles for Online Behavioral Advertising (please see WebChoices: Digital Advertising Alliance's Consumer Choice Tool for Web US (aboutads.info). Some websites, such as Facebook, offer their own opt-out methods and you can refer to those websites for additional information. Note, however, to opt-out of interest-based advertising, cookies must be enabled in your web browser (see your browser's instructions for information on cookies, such as, for example, Google Chrome, Internet Explorer, Mozilla Firefox, Safari). Opting-out will only apply to your current web browser on your current device. If you use multiple devices, you will need to opt-out on each device. Also, if you delete your browser's saved cookies, you will need to opt-out again.
We collect Geolocation data directly from you and from your device, such as, for example, when you insert your city or zip code to find where we are located near you, when you enter your address for product delivery, or when your location is captured through your IP Address relating to certain of our advertising and marketing campaigns (as explained in the previous paragraph). We may also use this information for performing services on behalf of the business or its service provider, such as customer service, payment processing, financing and advertising, marketing, or analytic services or for other operational or business purposes, such as to fill open employment positions. The information is retained until you request deletion of your personal information (and there is no legal or business requirement for us to continue to maintain your information), for as long as necessary to carry out the purposes set forth in this Policy or any other notice provided at the time of collection, or as required or permitted under applicable law.
We do not use or disclose sensitive personal information for any purpose other than to: (i) provide the goods or services; (ii) to prevent, detect, and investigate security incidents; (iii) to resist malicious, deceptive, fraudulent or illegal actions directed at us, including to prosecute those responsible for such actions; (iv) to ensure the physical safety of persons; (v) short-term transient use (e.g., nonpersonalized advertising shown as part of a consumer's current interaction with the business, where that personal information is not disclosed to a third party and is not used to build a profile about the consumer or otherwise alter the consumer's experience outside the current interaction of the business); (vi) to perform services on behalf of the business (e.g., maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage): (vii) to verify or maintain the quality or safety of a service or device that is owned, manufactured, or controlled by us, or to improve, upgrade or enhance such service or device; (viii) for purposes that do not infer characteristics about a consumer.
We may also use and disclose your personal information for one or more of the following purposes:
If you are submitting information on behalf of a third party, we expect that you have received appropriate consent, according to applicable privacy laws, before transferring any personal information to us.
We will not collect additional categories of information or use the information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
If you are a resident of California or Virginia, regulations may provide you with additional rights regarding our use of your personal information. To learn more about these rights visit Policy for California and Virginia Residents.
Examples of our third-party service providers to help deliver our services or to connect to our services are described below.
Google Analytics and Google Ads: We use Google Analytics to understand how our website, services, and products perform and how you use them. We have enabled the Restricted Processing of Data feature with respect to Google Analytics and Google Ads. However, if you would like to take additional precautions to opt out of Google Analytics and Ads, you can opt out of Google Analytics by installing Google's Opt Out browser add on: https://tools.google.com/dlpage/gaoptout and opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated. To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/.
Meta Pixel and Meta Ads: We use Meta Pixel to understand how our website, services, advertisements, and products perform and how you use them. We use Meta Ads to advertise and market our services to you. We have already enabled the Limited Data Use feature with respect to Meta Pixel. To learn more about how Meta uses your data please visit https://www.facebook.com/privacy/explanation or log on to your Facebook account and access your settings. To understand more about Facebook advertising and manage your preferences please visit https://www.facebook.com/about/ads.
This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies on third party websites or which are covered by such third parties' privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices.
Remarketing and Advertising Opt-out: We use remarketing services to inform, optimize, and serve ads on third-party websites to you based on your use of our Site and social media. For more information regarding targeted advertising and to opt out of sharing your information with third-party companies engaged in targeted advertising, including social networking sites visit the AdChoices website powered by the Digital Advertising Alliance (DAA) at http://optout.aboutads.info/. If you choose to opt out, you will continue to receive advertisements but they will not be tailored to your interests.
This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies on third party websites or which are covered by such third parties' privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices.
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
We offer the use of a secure server. All supplied sensitive and private data information is transmitted via Secure Socket Layer (SSL) technology and is encrypted.
PANOS Brands LLC. does not sell or trade your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may release your information to our subsidiaries and affiliates and to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of PANOS Brands' assets. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
We will retain your personal information for as long as it is necessary for the purposes set out in Annex 1 and to the extent necessary to comply with our legal obligations (for example, if we are required to retain your personal information to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
We will retain your personal data for as long as it is necessary for the purposes set out in the Privacy Policy and to the extent necessary to comply with our legal obligations (for example, if we are required to retain your personal data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Annex 1
Notice of Collection, Use, and Disclosure
Category of Information Collected |
Examples |
Collected From |
Purposes |
Disclosed to |
Sold or Shared |
Retention Period |
---|---|---|---|---|---|---|
Personal Identifiers |
Name, mailing address, telephone number, email address, and credit card information, including credit card number and expiration date. |
You when you visit the Walden Farms® Webstore Site (including your online activities on the Walden Farms® Webstore Site), place an order, purchase a product (through the Walden Farms® Webstore Site, in person, or on the phone), request newsletters or reminder services, make an inquiry, post a customer review, or enter one of our contests or promotions. We may also collect information from third-party sources, including our brand partners and their websites, and third-party service providers. |
To process and fulfill your orders, and to notify you of your order status; To respond to requests for newsletters or reminder services and to administer contests and notify you if you win; To notify you about important changes to our web sites, new services, or special offers; To provide you with a customized user experience; To improve our business operations, properties, communities, services, the Walden Farms® Webstore Site, and social media; To send promotional communications or offers (unless you have requested that we not send such communications); For marketing, research, legal, and other business purposes; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies |
Our associated brand partners, who jointly own certain personal information collected on the Walden Farms® Webstore Site; Consultants, service providers, and contractors that we use to support our business and operations (e.g., shipping, e-mail distribution, market research, name and address verification, promotions management and payment processing, processing credit card payments, engaging technical support for the Walden Farms® Webstore Site, or performing analysis related to the Walden Farms® Webstore Site) who have agreed to keep the information confidential and use it only to provide the applicable services; Third-party companies we work with who help to gather information from you or help us to communicate with you, and assist with data analytics; Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of World Pantry or its affiliates including any negotiation thereof; To provide you with improved services, we may use aggregated pools of data (without personal identifiers) for research and commercial purposes; and We may also provide aggregate statistics about our sales, traffic patterns, and related site information to reputable third parties, but these statistics are fully and permanently anonymized and do not include any personally identifiable information.
|
Y |
We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
Commercial Information |
Customer order information, purchase history, and other customer-generated information. |
Y |
||||
Internet / Network Activity |
IP address, information collected through cookies, browsers you used to access the Walden Farms® Webstore Site and services, webpages viewed, time spent on webpages, links clicks, transactions entered into, site-navigation patterns, referring website addresses and other diagnostic data from your use and interaction with the Walden Farms® Webstore Site. |
Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your purchase of products, your online activity on the Walden Farms® Webstore Site, and on our social media platforms or through our third-party sources. The Walden Farms® Webstore Site collects browser and device information (including IP address) and information collected through cookies and other similar technologies. |
Analyze and track usage of our services including the Walden Farms® Webstore Site, our brand partner sites, and social media accounts; To better understand how you use the Walden Farms® Webstore Site and services; To enhance, modify, or improve the Walden Farms® Webstore Site, businesses, services, and products; To send promotional communications or offers (unless you have requested that we not send such communications); For other marketing, research, legal, and other business purposes; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies |
Our associated brand partners, who jointly own certain personal information collected on the Walden Farms® Webstore Site; Consultants, service providers, and contractors that we use to support our business and operations (e.g., shipping, e-mail distribution, market research, name and address verification, promotions management and payment processing, processing credit card payments, engaging technical support for the Walden Farms® Webstore Site, or performing analysis related to the Walden Farms® Webstore Site) who have agreed to keep the information confidential and use it only to provide the applicable services; Third-party companies we work with who help to gather information from you or help us to communicate with you, and assist with data analytics; Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of World Pantry or its affiliates including any negotiation thereof. |
Y |
We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
Geolocation Data |
Location of your computer or mobile device using geolocation and other technology such as GPS, Wi-Fi, Bluetooth and cell tower proximity. |
N |
||||
Sensitive Personal Information |
Personal identification numbers, including social security, driver's license, passport, or state ID card numbers; account or debit or credit card numbers; consumer's geolocation; consumer's racial origin, religious beliefs, or union membership; consumer's genetic data. |
You when you visit the Walden Farms® Webstore Site (including your online activities on the Walden Farms® Webstore Site), place an order, purchase a product (through the Walden Farms® Webstore Site, in person, or on the phone), request newsletters or reminder services, make an inquiry, post a customer review, or enter one of our contests or promotions. We may also collect information from third-party sources, including our brand partners and their websites, and third-party service providers. |
To process and fulfill your orders, and to notify you of your order status; To respond to requests for newsletters or reminder services and to administer contests and notify you if you win; To notify you about important changes to our web sites, new services, or special offers; To provide you with a customized user experience; To improve our business operations, properties, communities, services, the Walden Farms® Webstore Site, and social media; To send promotional communications or offers (unless you have requested that we not send such communications); For marketing, research, legal, and other business purposes; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. |
|
N |
We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
Business-to-Business ("B2B") Information |
Name, phone number, address, email address and other contact and relationship information consistent with your role in facilitating the business relationship. |
You, if you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have a business relationship or potential business relationship. |
For internal purposes, including to contact you, send and receive information, and otherwise facilitate the business relationship. |
We do not disclose B2B Information outside our business relationship without your consent. |
N |
We will retain your B2B Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
You have the right to confirm whether or not we are processing your personal data and to access such personal data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means. We will respond to your request within 45 days of receipt, unless we request an extension for an additional 45 days to respond.
By filling out the form below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.
Opt out on collecting personal information form
If there are any questions regarding this privacy policy you may contact us using the information below.
PANOS Brands LLC
https://waldenfarms.com/
395 W Passaic St,
PANOS Brands
Suite 240
Rochelle Park, NJ 07662
customerservice@waldenfarms.com
(800) 229-1706, ext. 0
Effective Date: January 9, 2023
This Privacy Policy for California and Virginia Residents ("Rights Policy") supplements the information contained in our Policy above and applies solely to all visitors, users, and others who reside in the State of California and Virginia ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights and Enforcement Act of 2020, ("CCPA") and the Virginia Consumer Data Protection Act ("VCDPA") and any terms defined therein have the same meaning when used in this Rights Policy.
If you are a resident of California or Virginia, privacy regulations provide you with specific rights regarding your personal information. This section describes those rights and explains how to exercise those rights.
Accessing Your Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection and use of your personal information since January 1, 2022, including beyond the 12 month period preceding your request, unless doing so would involve disproportionate effort or is not possible. Once we receive and confirm your verifiable consumer request, we will disclose to you:
Requesting Deletion of Information
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and notify our service providers and contractors to delete, [and to the extent possible and within reasonable efforts, notify any third parties to whom we have sold or shared your personal information to delete]) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
Right to Correct Information
You have the right to request that we correct any inaccurate personal information that we have about you. Once we receive and confirm your verifiable consumer request, we will use commercially reasonable efforts to correct any inaccurate information and we will instruct our service providers or any contractors to correct such information. We will also inform you whether or not we have complied with your request, including any basis for denial of the request.
Exercising Access, Data Portability, Correction and Deletion Rights
To exercise the access, data portability, correction, and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or a person registered with the appropriate governmental authority that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you submit a request on behalf of another person, we may require proof of authorization and verification of identity directly from the person for whom you are submitting a request.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
Response Timing
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact customerservice@waldenfarms.com or (800) 229-1706, ext. 0
We endeavor to respond to a verifiable consumer within 45 days of its receipt. If we require more time (up to 45 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, which may include either a screen shot of the information or a pdf.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
If you are 16 years of age or older, you have the right to direct us not to sell your personal information at any time (the "right to opt-out"). To exercise the right to opt-out, including the right to opt out of the processing of your personal information for purposes of targeted advertising, you, or your authorized representative, may submit a request by emailing us at customerservice@waldenfarms.com. You will need to provide your First Name, Last Name, Email Address and confirmation of the state in which you reside.
Once you make an opt-out request, we will wait at least 12 months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to sharing personal information by filling out a form with the requested information and submitting that form.
You do not need to create an account with us to exercise your opt-out rights. We will only use your personal information provided in an opt-out request to review and comply with the request.
We will not discriminate against you for exercising any of your rights under any applicable privacy regulation. In particular, unless permitted under the law, we will not:
We reserve the right to change this Policy. If we decide to make changes, we will post the updated policy on our Website so you are always aware of what information we collect, how we use it, and the circumstances, if any, we disclose it. The date this Rights Policy was last revised is identified at the top of the page. You are responsible for ensuring that we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and the Policy to check for any changes. Your continued use of our Website following the posting of changes constitutes acceptance of such changes. Where required by applicable data protection laws, we will also seek your consent to any material changes that affect how we use your information.
This Notice provides additional information to Colorado, Connecticut, and Virginia residents whose Personal Information is collected pursuant to the Colorado Privacy Act ("CPA"), Connecticut Data Privacy Act ("CTDPA"), and Virginia Consumer Data Protection Act ("VCDPA"). The Notice below applies only to Connecticut, Colorado, and Virginia residents. Please visit our Privacy Policy ("Policy") for more information. Any capitalized terms undefined in this Notice have the same definition as the Policy.
Help
If you need help with unsubscribing, or have questions regarding this Rights Policy, the ways in which we collect, share, and use your information as described in this Policy, your choices and rights regarding such use, or wish to exercise your rights under the law, please contact us at:
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